Event promotion is all about driving interest and awareness — so people can get registered for your event on the go. But with so much saturation in events competing for maximum attention, it can be tough to make your event get noticed.
And in today’s market, you need to have unique promotional ideas to grab attention. However, there are numerous strategies for promotion, and one might become confused about which ones actually work the best.
Let’s discover the top 5 tips to attract more audience and boost their experiences!
How To Promote Events in Creative And Innovative Ways
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Virtual Reality (VR) Previews
This is an incredible medium to transport different users into online worlds. You can make your event stand out easily by developing a Virtual Reality experience that gives attendees a preview of what your current event entails. This way, they can also explore your venue, get a look at activities and interact with exhibitors.
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Send Mystery Boxes to Customers & Leads
If there are leads, customers or specific people you wish to attend your next event, you might need to put extra effort into securing their upcoming registrations. For that, it’s a great idea to send out mystery boxes with interesting products that are related to your event to build curiosity and anticipation.
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Offer Segmented Discounts & Promotions
Offer early bird discounts and promotions for the first few registrations. You can also provide group discounts to attract more people from businesses to come to your event or seminars. Moreover, give registrants a URL to promote your event on social media channels & reward them with gift cards.
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Contests And Live Polls
Engage with your audience actively during in-person or virtual events through contests and live polls delivered through the event app or platform. These can be polls asking for the opinions of attendees on session topics or discussions related to the theme of your event. Plus, winners can be given event discounts, merchandise and access to speaker Q&A.
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In-Game Collaborations
It can be influential to meet audiences within the online worlds of famous video games simply by collaborating on some in-game events. Also, you can work with game developers, so you have virtual versions of events within famous metaverse-style games. Gamers can attend the event as well to interact with other players & get several rewards.
Conclusion
All in all, it’s essential to grab the attention of visitors in the competitive online market to make your event get noticed. Event promotion strategies and ideas we mentioned above will surely help you enhance the experience of your audience and make you stand out.
Still confused about how you can manage things effectively? If that is so, leave all your worries and assign your promotion responsibilities to Flying Wolf. We ensure that your brand and product are successful with our expert event marketing & promotional services.
Just get in touch whether you want help with marketing, advertising, PR, creative design or brand awareness, and leave all your worries behind!